How Much Money Are You Wasting?

By Paul Johnson, President Complete Mailing Solutions

Since we originally posted this blog (11/2/2016), doing business has been turned upside down.  Many businesses now have employees working remotely (#wfh) due to the Corona pandemic.  Often, workers will come to the office for short periods to get essential tasks done. As well, workers need tools at home to keep business moving. Now, more than ever, mailing equipment and tools need to be easy to use,  maximize productivity and be cost-effective to keep business moving. We thought it’d be a good idea to re-visist
How Much Money Are You Wasting?

Oh, the humble folder/inserter. No one gives it much thought. However, it’s an unsung hero for saving both time and money for your organization.
Are you:

  • Pulling staff from day-to-day tasks to heImage of a Dollar signlp stuff envelopes, causing delays in other projects?
  • Paying for temps to help process statements or mailings so your staff can stay focused on their work?
  • Processing multiple page invoices or statements manually?

On average, an office worker can manually stuff 2 inserts in about 95 envelopes per hour, compared with a minimum of 1,350 envelopes on an entry-level machine, or up to 12,000 envelopes on more sophisticated models. Matching, folding and inserting multiple pages by hand reduces that average exponentially.

Old school thinking says: “Employees are at work for 8 hours anyway, so what does it matter?”
Progressive thinking asks: “How can we maximize our employee’s time and profitability?”

Utilizing the right tools can:

  • Improve employee morale –tedious, disruptive projects can increase frustration
  • Increase accuracy – reduce error rates inherent in manual processing
  • Improve timeliness of communications – missed deadlines can result in revenue delays
  • Maximize communications – seasonal volume and #/type of inserts are easily accommodated
  • Impact customer satisfaction – prompt communications lead to greater customer satisfaction

A folder/inserter, working in tandem with output management software, provides greater flexibility, accuracy, cost-efficiency and timeliness when sending communications to your customers. The need to handle communications with varying number of inserts manually is a thing of the past. Technology adapts automatically, so you can tailor communications to specific customer groups on the fly.

Want to quickly identify areas for potential cost savings and productivity improvement? Check out our Labor Cost Comparison to better understand the savings available with a folder/inserter. It includes an ROI Calculator to help you determine specifically how much you can save.

How have you improved profitability in your company? Share your experience with us!

#folderinserter #outputmanagementsoftware #oms #remotework #wfh

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Why Isn’t the U.S.Postal Service Profitable?

By Paul Johnson, President CMS – Complete Mailing Solutions

Since we originally posted this blog (07/2017), the Coronavirus has turned the world upside down.  Like many businesses, the United States Postal Service, arguably one of the key most essential services, is struggling even more in the face of this international pandemic.  In fact, mail volume declined about 30% in March and is projected to be down 50% by the end of June.  Unlike UPS and Fed/Ex, the USPS is not allowed to raise pricing at will to compensate for a change in demand.  At a time when the Postal Service is needed more than ever, Congress needs to get serious about providing assistance to sustain this service on which all Americans rely. #USPS_Is_Essential
Read on to find out why the USPS is in the condition that it is:

“Have you ever wondered why the USPS isn’t profitable?”

What if Congress passed a law requiring businesses to prefund employee healthcare and pensions for 75 years in advance? Can you imagine how that would impact your company financially? It’s interesting that Congress requires 100% funding for 75 years in advance for the USPS when,according to The Motley Fool,the U.S. Government is only 42% funded.

But, wait, there’s more…

  • What if you couldn’t increase your pricing based on changing market conditions (such as rising fuel costs or competitive pressures)?
  • What if you were required to distribute your goods/services to a broader market, even if that market was unprofitable?

If you’re like most executives you’d say: “No way! We can’t survive in that environment!”

Profitability image shown by magnifying glass and chart

Welcome to the Postal Service! These are just a few restrictions that the USPS must grapple with. Each of these individually would have a significant hit to the profitability and sustainability of a company. Collectively, they’re nearly untenable.
Remember, the USPS does NOT receive and revenue from the American taxpayer, their only source of revenue is for products and services!
And the list goes on:

  • They cannot add a fuel surcharge to pricing (as FedEx and UPS can) to maintain profit levels.
  • They are required to provide service to people and businesses in remote areas even though it may be highly unprofitable. In fact, the USPS delivers packages for UPS and FedEx in geographic areas UPS/FedEx consider unprofitable.
  • Although the USPS is not a government entity, it is governed by Congress and the Postal Rate Commission (PRC), which restricts potential avenues for expansion into other products and limits competition with other companies (such as UPS and FedEx). Congress has been influenced by competitors to get the USPS to abandon new products. Here are some examples cited by The Motley Fool:
    • Plans to develop an online payment system in 2000 were scuttled when the Internet industry cried foul.
    • Public copy machines.
    • In-store sales of phone cards and money transfers.
    • Selling postal meter cartridges (Pitney Bowes objected).
  • The USPS is required to invest exclusively in government bonds while private companies can invest in a wide variety of securities to improve profitability.
  • The USPS is forbidden by law to lower prices to get more business.

There is much criticism of the Postal Service for losing money. However, without unreasonably burdensome restrictions, it would likely be a different story. Not only do many of these restrictions not make sense, they directly undermine the success of the USPS. Many would have us do away with the Postal Service altogether. Yet, they provide a tremendously valuable service to our country across a huge geographic expanse and at very low rates. Services in Europe that are comparable to our
first class
delivery, cost at least two to three times more than in the U.S. Many projections around elimination or privatization (full or partial) of the Postal Service paint a picture or greatly increased prices and decreased service levels and quality.

So, what’s the answer? How about if we consider a simple solution? What if we just got out of the way (by relieving the USPS of unnecessary burdens) and let them run their business as a business?

For a more recent post see why we think It’s Time to Allow the USPS to Compete Fairly

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Now Is Not The Time to Fold Your Wings!

By Paul Johnson, President CMS – Complete Mailing Solutions

We are in uncharted territory as we face the COVID-19 pandemic.  The landscape is changing daily, making it difficult to make business decisions and navigate.  Its impact will clearly be far reaching, although to what extent we cannot know.

economic slowdown graph

If you’re like most businesses, you are probably drowning in the midst of crisis management, trying to figure out the logistics of keeping your business going.  Businesses often react to challenging times and market downturns by folding their wings and becoming very conservative with expenditures.  In some areas of the business, this is wise. For example, you don’t want to make large investments in tangible products if consumers will not be able to purchase them for some time. 

However, history tells us there is one area where investment should continue – marketing and communications.  How you keep your company stays in front of your current customers and prospects can dramatically impact how quickly your business will rebound and be stronger once things improve. 

While it may not be possible to keep marketing expenditures at the same level as in a growing marketplace, you can make wise choices that will help your business maintain market share during a downturn and be poised to grow once the economy starts to turn around.  In fact, history has shown that continuing marketing efforts during times like these can increase sales and market share dramatically down the road.

Why You Should Keep Your Marketing Communications Flowing

  1. Your competitors have probably gone dark – The natural tendency is to stop marketing efforts.  However, is it very likely that your competition is doing so.  This “opens up the airwaves” if you will, so to that your name and message has a lot less clutter to break through to be heard.  It speaks clearly to the consumer that you are in business, ready and willing to provide your product or service.  Once things get back to normal, consumers will remember you name (especially since there may be a question regarding which businesses still are in existing). 
  2. It Takes Time For Marketing Communications to Be Effective – It takes time for marketing efforts to ramp up and take hold again.  The adage is that it takes 21 exposures to a marketing message to get through.  You can easily lose 3-6 months to build up awareness again if you have not been communicating.  If your competitors have gone dark, now is the perfect opportunity to grab more market share in the future.
  3. Things will return to “normal” – While consumers and businesses may have cut back purchases for the time being, there will be an end to the current situation.  At that point, pent up demand will burst forth.  By keeping your company top of mind, the natural inclination will be to contact you first for whatever goods or services they want. 

So What Should You Be Doing?

There are many marketing tools that don’t require heavy expenditures that will keep your name in front of consumers:

  • Your Website
    • Update your site with relevant COVID-19 messaging.  Are you still in business?  Do you have full or reduced hours?  Can you still handle requests?  How are you keeping your customer’s safe?  All these convey that you’re in business and doing everything possible to meet your customer’s needs.  We’ve added a pop-up to our website that provides this information as well as a banner on our home page that lets viewers know we are monitoring CDC guidelines.

    • Highlight any special offers to encourage sales.  At CMS, we’re promoting a special offer to our customers, which is prominently featured throughout our site.

    • Update and refresh your site to make it more appealing and user friendly.  Drop under-performing products and services that are a drain on resources and your bottom line.

  • Email Campaigns
    • With a significant number of people working remotely now, utilize email campaigns, on a regular basis, to inform customers and prospects of your status and make attractive offers to encourage sales. At CMS, we are using this time to test content, offers, frequency and scheduling of our emails.

    • Provide value-added information to consumers that will help them cope with the current situation. Share positive stories about people helping others, jokes, fun games to lift people’s spirits and help them through. If these can be related to your product or service (without it turning into an obvious sales message all the time), all the better.
  • Social Media
    • A perfect way to share helpful and encouraging messages and let people know you’re still in business.

    • Share and repost helpful information or how your customers, friends, family have stepped up to help one another. Now is the time to share as much positive news as possible.
  • Mail and Parcel Shipping
    • The USPS is still going strong. If you’re mailing invoices and statements to current customers, consider adding marketing messages and offers that will help encourage additional sales. We offer tools, like OMS500, that allows you to easily customize messages on invoice and statements.

    • If you are still shipping parcels, include a thank you message to your clients to convey your appreciation of their business. At CMS we are including along with a Thank You note along with a special offer to our customers.
  • Share Your Gratitude
    • While this is a tough time, we’re all in this together! Take a moment to reflect on the good things that are happening in the midst of all the negative press. Pay it forward to others with offers to help or special offers to ease the burden for your customers. We have weekly video staff meetings to keep in touch, share news and pull together as a team. Take a deep breath – we will come out of this stronger and closer!

Now is definitively not the time to put your head in the sand.  So don’t give up on your Marketing Communications, with focused effort, your business can survive and be even stronger once this storm passes.

How are you communicating with your customers?  How have you been expressing your gratitude to your customers, family, friends and community.  Share your ideas and experiences with us!

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It’s Time to Allow the USPS to Compete Fairly

By Paul Johnson, President CMS – Complete Mailing Solutions

Unfair Restrictions

Businesses function on foundational economic rules – pricing is determined on demand, the cost of doing business and profit needed to stay healthy and grow.  Pricing can be changed whenever it is warranted.  However, there is one glaring exception to this economic model – the United States Postal Service.

While the USPS is not a government entity, it is governed by Congress and the Postal Rate Commission (PRC).  As a federally mandated entity, they are required to function within specific parameters, among them:

Post Office Signage
  • Prefunding 75 years of retiree health benefits (this mandate was passed in 2006 and required funding within a ten-year span, at a cost of about $110 billion).
  • Basing price increases on the Consumer Price Index (CPI), which limits how much rates can change.  If costs are higher than the CPI increase, the Postal Service must absorb the difference.
  • Providing pickup and delivery service to all areas within the United States, six days a week.  As housing and businesses expand to wider and wider areas, the USPS is required to provide service, even though it is not cost effective to do so.  And, they are not allowed to add a fuel surcharge to cover additional expenses (as UPS and FedEx can).

No other private enterprise or federal agency is required to function under these constraints.  The prefunding of retiree health benefits alone is primarily responsible for the majority of the USPS’s financial losses since 2013.

Both consumers and businesses rely heavily on the Postal Service’s ability to deliver mail and parcels.  In fact, UPS and FedEx rely on the USPS to provide “last mile delivery” in areas where it is not affordable for them to do so.  How does this allow the USPS to compete? This is an unfair advantage provided to the competition.

We have blogged about this situation before and provided even more details of how the USPS is at a disadvantage, but now is the time for change so the USPS can compete fairly in the marketplace.

The Postal Service – A Vital Institution

The Postal Service is a historic institution, established by our founding fathers in order that all people may have equal access to communications.  This principle was mandated within our Constitution to ensure its survival and is a fundamental part of the nation’s infrastructure.  The USPS mandate is to bring the nation together, and their commitment is providing secure, reliable, affordable delivery of mail and packages.  No tax dollars are used to support operating expenses.  Rather, the USPS relies exclusively on the sale of postage, products and services to fund its operations.

Today, the USPS employs over 633,000 career and contract workers (2019).  As such, it has significant impact in local economies, both in direct activities from its workers as well as the broader economic activity that it enables.  If it were a private sector company, it would rank 40th in the 2018 Fortune 500 and 123rd in the 2017 Global Fortune 500.  Unfortunately, it has been losing money for more than a decade due to the many restrictions placed on it while its main competitors (FedEx and UPS) are free to raise prices, ad hoc, to ensure a profit.

This is clearly an unfair playing field and the restrictions placed on the USPS is an unsustainable financial path going forward.  We believe the Postal Service should be released from the primary restrictions that have resulted in its fiscal woes specifically, elimination of:

  • Prefunding employee health benefits
  • Linkage with Consumer Price Index to cap rate hikes in order that the Postal Service can adjust rates to cover costs
  • 6-day delivery requirement – allow the USPS to determine delivery frequency (with a minimum 5-day requirement) in order to reduce costs

We feel these steps would begin turning the around the USPS’ financial health while still maintaining high service levels.

A Great First Step

On February 5th, the House of Representatives passed bipartisan legislation that would lift the prefunding mandate on future retiree health benefits.  This legislation, the USPS Fairness Act, was authored by Rep. Peter DeFazio of Oregon (you can see his floor speech here). 

We heartily endorse the passing of this legislation and encourage the Senate to follow suit.

What do you think?  Isn’t it time to allow the USPS to compete fairly? We encourage your comments and feedback on this vitally important service to our nation.

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4 Benefits of USPS’ Intelligent Mail Indicia (IMI)

By Paul Johnson, President CMS – Complete Mailing Solutions

Did you know that once you download postage onto your meter it becomes the property of the USPS?  The Postal Service is dedicated to helping you get the most out of your postage meter. 

To improve customer service, ensure mail flow is more efficient and cost-effective as well as data secure, the USPS is now requiring the use of the next generation mailing indicia – the Intelligent Mail Indicia (IMI) – as new mailing systems are introduced into the marketplace.   

The Old Standard

Since 2000, the USPS utilized an Information Based Indicia (IBI) on metered mail.  The Information4-Based Indicia is a 2-dimensional barcode plus human-readable information. The barcode data contains information such as the amount of postage, origin zip code, destination,mail class, weight, and confirmation/tracking numbers: 

Old IBI indicia image
Old IBI indicia

While this was state-of-the-art in its day, IBI technology is no longer adequate.  One of its weaknesses is that when a mail machine user enters a specific postage amount, the Service Class is removed, which hampers the USPS from efficiently managing the movement of mail.

In addition, postage meters were required to connect with the USPS servers to download usage information every 90 days.  This made it difficult for the USPS to effectively manage mail flow and identify mailing trends in a timely or effective manner.

The New Standard

The next generation of metered technology was introduced into the marketplace in 2015 – the Intelligent Mail Indicia (IMI).  However, it has not been required to date, but will be with all new mailing equipment developed.  The IMI indicia:

  1. Captures significantly more data – in addition to information captured with the IBI indicia, the new IMI indicia also includes the type of mailing system and mail service used. 
  2. Gives the Post Office more real-time data on which to manage their logistics, identify mailing trends and optimize the movement of mail through the system.
  3. Ensures correct postage is used – Service Classes are required when using the IMI indicia.
New IMI Indicia

The USPS now requires that all new mailing systems meet the IMI standards as they are introduced into the market. 

IMI Benefits & Best Practices

1.Accurate Postage
Mailing system users have experienced mail or packages that are returned for insufficient postage.   Conversely, they have placed too much postage for the service class used.  With the new IMI, a Service Class is required for all mail and postage will automatically be calculated.  No more manual entry of incorrect postage amounts, ensuring the correct postage is used.

Best Practice: Utilizing IMI technology will save money and help avoid mail being returned.  This will ensure important mail (e.g., invoices, statements, etc.) reaches its destination in a timely manner, which improves cash-flow and customer satisfaction.

2. More Current Information
Mailing systems using Intelligent Mail Indicia are mandated by the USPS to connect to the manufacturer’s servers every 72 hours (vs. every 90 days for the old IBI).  This ensures that the USPS receives frequent postage use information on which to manage mail flow.  It also ensures that equipment is automatically kept up to date with rate changes and other software improvements.  If a connection is not made every 72 hours, the meter will be locked out.

Best Practice:  Your meter must have a constant Internet connection via a dedicated LAN line to avoid meter lockouts.

3. Enhanced Security
The new IMI indicia meets the standards of the Federal Information Processing for data encryption.  This ensures that information is transmitted securely to and from the postage meter.  The National Institute of Standards and Technology (NIST) has announced that IBI technology no longer meets its standard of security.

Best practice: Use Pin #’s and department codes to keep unauthorized people from using your postage meter and to better track who is using postage in your company.

4. Faster, Consistent Connectivity
Some mailers still use dedicated phone lines for their postage meters. These Dial-up connections cannot be used with the IMI due to the amount of data being transmitted and the speed of transmission.  Only dedicated LAN connections can be used, eliminating the need to check to see if the meter is hooked up to an internet connection as well as the expense of a dedicated phone line.

Best practiceURIs, along with their respective IP addresses, should be added as exceptions (whitelisted) if firewall rules currently block any sites of unknown origin.

Neopost is the first to launch a mail machine using the new IMI indicia.  Their new iX-3 is the first mailing system enabled with IMI, with additional models being introduced in early 2020.  Take a look at this easy-to-use option that makes IMI enhancements available to small businesses.  It will optimize your postage and mailing-related expenditures. 

If you have questions or to find out more about the benefits of IMI for your business, give us a call, (303-761-0681). We’re happy to help!

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What You May Not Know About Postage and Your Mail Machine

By Paul Johnson, President CMS – Complete Mailing Solutions

If you have a mailing system, you know that postage must be added to your meter as needed.  Typically, postage is funded in one of three ways:

  1. Through an ACH debit (direct funding from your bank account)
  2. Sending in a check to the Postal Service (via a specified lockbox operated by the USPS)
  3. Automatic downloads with billing at a later date (much like a credit card)
small mail machine

No matter which funding method used, you may have assumed that once funds are loaded onto your postage meter, that money still belongs to you and that your manufacturer is holding the funds for you.

Not true!

Once funds have been downloaded onto a postage meter, those funds immediately become the property of the US Postal Service. The USPS authorizes the manufacturer to rent or lease the meter thru a licensing agreement, but the postage meter can never be owned by an individual or company. (Beware of EBay scams selling meters!)

What happens when you no longer need your mailing system or change systems and postage meters?

If you are changing or upgrading to a new system with the SAME manufacturer, your postage money will be transferred to the new postage meter.  However, if you are cancelling/returning the meter and not replacing it with a new one, the US Postal Service will be refunding your money.  Your meter must first be deactivated and returned to the manufacturer for processing. A request will then be made by the manufacturer to the USPS and a check issued to you. This refund process may take up to 6-8 weeks. *

When Will Your Postage Funds NOT Be returned to you?

Be aware that if there is less than $25.00 on your postage meter, the USPS will not refund your money (pursuant to Federal Reg. Section 604.9.3.1 set on 11/06/2008).

Have questions?  At CMS, we are here to help.  Call us at 303-761-0681.

*Non-Neopost or Hasler equipment manufacturers may have a different process.

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How To Read A Nixie Label

By Paul Johnson, President CMS – Complete Mailing Solutions

Nixie Labels- Mysterious Hieroglyphics or Useful Information?

In our series focusing on how to reduce returned mail, we thought it would be useful to unveil the mystery of how to read the yellow nixie label on returned mail pieces.

Nixie labels are chockful of information. Let’s start with getting acquainted with the USPS systems that generate these labels.

The Postal Service utilizes two systems for forwarding and redirecting mail. Each system will generate a Nixie label:Undelivered envelope with yellow sticker

  1. PARS=Postal Automated Redirection System
  2. CFS=Computerized Forwarding System
    • RFS=Remote Forwarding System (a subset of CFS)


The Postal Automated Redirection System (PARS) identifies and redirects forwardable, machinable letter mail during processing. It handles 2 categories of mail: Carrier Identified Forwards (CIF) and Return to Sender (RTS).
The Postal Service uses the Computerized Forwarding System (CFS) to handle mail that is non-machineable, including letters, flats and parcels. There are two categories that CFS handles: Forwards and Nixies (Return to Sender).
Very simply, these two systems sort and process the mail, which includes:

  • Identifying whether the letter, flat or parcel has a correct address and is mailable
  • If not, if there is a Change of Address (COA) on record and can be forwarded
  • Determining whether the mail piece is Undeliverable As Addressed (UAA)
  • If it is undeliverable, following directions given from the Ancillary Endorsements, i.e.:
    • Forward the mail piece and notifying the sender
    • Return the mail piece with new address information (via the Nixie label)
    • Destroy the mail piece
  • Complete processing and delivering the mail

The Nixie labels generated by these two systems provide valuable information to the sender regarding why the mail piece cannot be delivered. Some of the reasons mail is Undeliverable As Addressed (UAA) that are mentioned on the Nixie label include whether:

  • A new mailing address exists for the recipient (a Change of Address has been filed)
  • There is no forwarding address (often because the recipient did not fill out a Change Of Address (COA) with the Post Office
  • The Change of Address has expired (COA’s cover a one-year period)
  • There are errors in the address
    • Missing information
    • Incorrect information
  • The address does not exist (Address Unknown)
  • The location is vacant
  • A mail receptacle is not available

Additional details are listed on the label. The illustrations below identify the specific information that return labels contain for each of these two systems
(Click on each graphic for better visibility).

CFS RFS Nixie Label with arrows

Nixie labels are a valuable tool to keep your database up-to-date and ensure money is not spent on mail that will never reach the intended recipient. Ancillary Endorsements also play a helpful role. You can read more about Ancillary Endorsements in our earlier post: Ancillary endorsements – What are they? Why use them?
Contact us today for information on tools to reduce the number of Nixie labels you are receiving – 303-761-0681 or envelopes@cms-colorado.com

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Ancillary Endorsements -What are they? Why Use them?

By Paul Johnson, President CMS – Complete Mailing Solutions

Ancillary Endorsements – Why do I care?

If you’re like most companies sending various communications to customers or prospects, you’re faced with an unfortunate fact – your mail doesn’t always reach it’s intended recipient without an ancillary endorsement. With over 11%* of the U.S. population moving each year, and 20% of new businesses failing in their first year+, keeping your mailing list up-to-date is an on-going challenge.
Given these stats, we have to ask: Why would you put anything in the mail if you weren’t 100% sure it would be delivered (especially invoices, statements, checks, etc.) or it would arrive with postage due? How would your Customers react?
We highly recommend you cleanse your database with CASS certified software annually, at a minimum. If for some reason that cannot happen, you’re next line of defense is to use Ancillary Service Endorsements on your envelopes.

What Are Ancillary Service Endorsements?

Ancillary Endorsements allow you to obtain an addressee’s new address (if a change-of-address has been filed with the USPS) or the reason why mail cannot be delivered. It tells the USPS how you want mail handled if there is a problem with the recipient and the address. For example whether you wish your mailpiece to be forwarded to the recipient’s new address, returned to you with updated address information, or destroyed. The endorsements include one keyword: “Electronic,” “Address,” “Return,” “Change,” or “Forwarding,” followed by “Service Requested.” Depending upon which endorsement you use, you’ll receive new address information, either on each mailpiece (via yellow “nixie” sticker) when it’s returned to you, or by a separate card if you want your mail piece forwarded.

Some of these services are free, others are not; for example, First-Class and Priority Mail do not incur fees for forwarding even without an endorsement (although you won’t know there’s a new address), whereas Marketing Mail and Package Services do incur fees for forwarding. The mailer is obligated to pay any applicable fees for forwarding, return and separate address notification charges. Check out the USPS Ancillary Service Endorsements Quick Service Guide for an overview of the specific endorsements available, actions and time limitations for each.

What Is That Yellow Sticker?

Ancillary Endorsements (e.g., Address Service Requested) alerts the Post Office what to do with your mail. The yellow “nixie” sticker on your mail piece alerts you of address changes and issues, such as:

  • The recipient is no longer at the address (unknown, moved, deceased). Notice may or may not have been given to the Post Office.
  • There is missing or incorrect address information (missing apartment or suite number, wrong city or ZIP code).
  • Mail was refused by the recipient
  • No postage was affixed

Why Use Ancillary Endorsements?

The use of Ancillary Endorsements initiates the flow of information from the Post Office, which will help you better manage your communications and avoid communicating with someone who is no longer there. Other benefits include:

  • Timely Information – you’ll receive updated information about the recipient, which will allow you to ensure future mailings are deliverable.
  • Improved Receivables – correct addresses ensure there is no delay in invoices or statements reaching recipients, which helps improve cash flow.
  • Lower Costs – having fresh address information ensures your mail gets to its recipient the first time, every time. No need to reprint and resend – a savings of $25 or more each mail piece! Surprised? See our earlier post on The Cost of Undeliverable Mail .
  • Clean Data – eliminates mailing to someone that may no longer be able to use your services because they have moved from your service area.

You’ll be able to better manage your database and mailings with the help of Ancillary Service Endorsements. 

Best Practices


We recommend the following:

  • CASS certify your data at least 1/x per year.
  • Print envelopes with endorsements. If your current envelope supplier doesn’t know about endorsements, call us about our envelope printing services and assistance with Endorsements.
  • Use your postage meter for Endorsements on the fly – call us to find out how.

Contact us today for information on other tools to keep your mailing lists up-to-date as well as help in determining the best Ancillary Service Endorsements for your mail – 303-761-0681 or envelopes@cms-colorado.com.

* U.S. Census Bureau, 2016 Current Population Survey Annual Social and Economic Supplement (CPS ASEC)
+ Bureau of Labor Statistics, Business Employment Dynamics, March 2016

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The Cost of Undeliverable Mail

By Paul Johnson, President CMS – Complete Mailing Solutions

How Much Is It?

Have you stopped to consider the real financial impact of undeliverable mail?
We’ve blogged about how mail piece design can impact deliverability of your mail and provided guidelines that will help ensure your mail gets delivered. If you are like a lot of companies, once a mail piece is returned, you simply change the address and resend it – right? Just more paper and postage costs, that’s all – but is it?

Undelivered envelope with yellow sticker

Undeliverable as addressed (UAA) mail is a costly problem for both mailers and the Postal Service alike. In 2016 alone, nearly 6.6 billion mail pieces were undeliverable*. Mailers spend over $20 billion on UAA mail, while direct costs to the USPS is over $1.5 billion/year**.

If you think the only cost for undeliverable mail is reprinting and remailing costs, you’re in for a big surprise. There’s much more to the story than that. For mailers, there are both tangible and intangible costs related to undeliverable mail:

Tangible

  • Statements and late notices, if applicable
  • Labor to prepare mailings, research the correct address and regenerate and re-mail the communication
  • Delayed payment of invoices and its impact on cash flow

Intangible

  • Lost sales because the communication was never received or received too late to act upon.
  • Customer Relationship Management (CRM) impact -damaged customer relationship and reduced goodwill from customers who are irate from not receiving correspondence in a timely manner and/or receiving late fees.

The bottom line: Companies can easily spend $25 or more per piece of returned mail. How can you determine your cost? The USPS Inspector General sited a simple way of determining this. Take the annual value of a customer and divide it by the customer’s expected response rate. For example, if a Customer is worth $600 annually and typically responds at a 10% rate, the cost of the UAA mail piece is $60 – a far cry from the cost to reprint and re-mail the original communication!

Improving Deliverability


One of the most significant factors impacting mail deliverability is address quality. With 18% of the population moving each year and 20% of businesses moving or failing, it is critical to keep addresses up-to-date to keep deliverability high. Address quality software can identify and update your customer file before your mail piece goes out the door

Need a solution to improve your mail deliverability? Click here for data quality options or call us at 303-761-0681

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10 Common Mistakes in Mail Piece Design

By Paul Johnson, President CMS – Complete Mailing Solutions

What they are and how to avoid them

Millions of dollars are spent on mail to customers and prospects each year. Yet nearly 6.6 billion mail pieces were undeliverable in 2016* and most of it was avoidable. In addition, a significant portion of delivered pieces did not take advantage of available discounted rates. That begs the question… why pay for mail that doesn’t reach its destination or costs more than necessary?

You can avoid most of these costs by understanding the USPS mail design requirements. Some deliverability issues can also be avoided through address correction but that’s a topic for another post.

Fact...
If you don’t follow the USPS’ mail design requirements, you’ll either pay more for postage or your mail will not be delivered.

 

Because understanding USPS requirements will keep you from throwing away your mailing dollars, we prepared a summary to help you avoid common pitfalls. For those who want to dig into the nitty gritty, you can read a detailed USPS report here.

  1. Not meeting minimum mailing dimensions
    Minimum size of any mail piece is 3.5″ x 5″. Anything smaller is considered unmailable by the Post Office.
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  3. Dark/Black background color on mail pieces
    Dark and black backgrounds should not be used because addresses and barcodes can’t be read by USPS automation equipment. Even dark borders or edges can affect processing and are
    not recommended for mail pieces.
  4.  

  5. Screening/Imaging
    Show-through from the envelope lining (e.g., a security tint) or from an insert that is visible in the addressing area can impact whether barcodes can be read by automation
    equipment.
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  7. Placement of return address on Letters and Flats
    The return address on a letter-size piece should not appear in the OCR (Optical Character Recognition) Read Area, but be placed above 2-3/4” from the bottom of the mail piece (green area on the example) and extend no more than half the length of the envelope.
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  9. Text or graphics in the Barcode Clear Zone
    The Barcode Clear Zone extends 4-3/4” from the right edge and 5/8” from the bottom edge of the envelope. This is where the USPS places its automation barcode. There should be no printed numbers, text or graphics in this area to interfere with scanning equipment.
  10.  

  11. Postcard design
    Postcards must fall within the following dimensions:

    • Minimum: 3.5″ x 5″
    • Maximum: 4.5″ x 6″

    Vertical and horizontal formatting requirements apply. More details

  12.  

  13. Insert shift
    The complete address and/or barcode must be fully displayed at all times, even if contents shift. There must be a minimum of 1/8″ space on either side of the barcode and address within a window.
    There are a number of requirements/restrictions on placement of the barcode in an address.
    More details
  14.  

  15. Folded self-mailer construction
    Self-mailers are just that – they are self-contained and mail without an envelope. Gatefolds, Accordion and Z-fold are non-machineable and qualify for discounted pricing.
    Additional guidelines for self-mailers are outlined in the detailed information or in the USPS DMM, Section 201.3.14,
    which can be viewed on the USPS Website.


Two additional mistakes are difficult to summarize briefly in the space of this blog:

  • 9. Address placement on Flats
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  • 10.Requesting uniquely assigned Business Reply Mail (BRM)Zip+4 codes

You can find information on these two topics in the complete report.

Becoming familiar with the design requirements of the USPS is vital to ensuring your mail can be delivered and automation discounts are applied. Having the right equipment and processing tools to meet mailing standards is critical. Check out our addressers, mail machines, folder/inserters and document processing options for more information.

If you need help, contact us at 303-761-0681 or the USPS MDA Support Center at 855-593-6093.

*USPS UAA Rollup 1998-2016

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