It’s Just a Mail Machine – Or Is It?
By Paul Johnson, President Complete Mailing Solutions
Oh the lowly mailing machine! If we don’t have one we don’t think we need it. If we do have one we don’t give it a second thought yet it makes quite a contribution. It’s an important tool in your business arsenal, a quiet helper that can make you look smart, save valuable time and money!
Here’s just a few things to consider:
- Save Money
Just by merely using a postage meter machine, you save money versus having to buy stamps at the post office. Yes, it’s only half a cent, but it adds up over time! If you mail 500 First Class letters, you’ll save $25 without doing a thing.
If you use Certified Mail with Return Receipt (remember the old green cards?), you can save $1.40 each using Electronic Return Receipt on your machine. You’ll also have the convenience of automatically getting notified of delivery. And, no more having to store those green cards.
If you ship packages, you can save a significant amount of money with Commercial Base Pricing (CBP), which provides a 13.9% savings from retail rates.
These are just a few examples of the savings available to you with a postage meter machine.
- Get Intel
Department codes help you keep track of expenditures. Knowing how much postage each department spends is important information for budgeting each year. And, department spending give you the information you need to recoup mailing costs by being able to charge-back these expenditures to customers and clients, when possible.
- Save Time
Stamps always run out at the worst time – not so with a postage meter machine! Digital mail machines allow you to download postage in seconds. No more running to the Post Office at the last minute or needing to stand in in long lines once you get there!
- Reduce Errors
Mail machines automatically weigh and calculate postage for you (no more taking time to figure out what the correct rate is!). Helpful postal rate wizards make determining the correct postage easy and worry free. Any new changes the USPS makes to rates are automatically downloaded so you can be confident the correct amount will be used every time. And, Postal Rate Wizards give you the correct postage amount every time – no more guesswork!
- Free Advertising
Postage meter machines provide a professional image to your customers. You can add your logo to the imprint or, better yet, a short message or offer. It’s essentially free advertising for your company!
These are just a few of the benefits the lowly mail machine provides.
Need help in determining whether a mail machine is right for your business and which one will be the best fit? Call CMS for a FREE Evaluation and recommendation for your business – 303-761-0681.